Brand Creation & Identity

MedVidas - Unique visual identity to bring in digital market

Published 2024-11-10 20:57:35
Country Brazil
Industry Medical
Website -

MedVidas, based in Votorantim - SP, specializes in emergency medical services, offering rapid medical response since 2013. Our team developed a cohesive visual identity to communicate the company's professionalism and commitment to health and safety in the region of Sorocaba and surrounding areas.

Logo Design: The logo represents the company's focus on life-saving services with a modern and professional design. The intertwining symbols symbolize unity, health, and the endless commitment to providing care. The vibrant and calming colors, teal and navy, are used to evoke trust and reliability.

Branding Elements:

  • Mobile and Web Application Interface: User-friendly designs for easy access to medical services, with quick login and unit request options.
  • Printed Collaterals: A stylish folder design that complements the company's medical expertise, with consistent use of the brand colors.
  • Uniforms and PPE: Custom-designed medical uniforms and masks featuring the MedVidas logo, reflecting the professionalism of the team.
  • Billboards: Strategic outdoor signage for promoting emergency medical services, displaying the logo and key contact information.
  • Marketing Materials: Business cards, letterheads, and promotional items that align with the visual identity, ensuring consistency across all touchpoints.

This branding project not only enhances MedVidas' recognition but also ensures that the company stands out in the emergency medical field with a reliable and reassuring presence.